Our partner brand DHUWA coffee named as a trend setter.
In case you missed the The Australian Institute of Food Science and Technology - AIFST webinar featuring Grant Davidson presenting The Future of FMCG: 7 Consumer Drivers for 2022 & Beyond report.
The Davidson branding report speaks with the consumers’ voice, their lives and the part that FMCG brand plays in them.
7 Consumer Drivers for 2022 & Beyond
2. I’m not like everyone else - so forget mass marketing
3. I am going to be healthy - help me or lose me
4. You need to keep it simple - ‘cos that’s the essence of healthy food
Shoppers will soon demand that all FMCG brands demonstrate how they are making the world a better place.