The Future of FMCG: 7 Consumer Drivers for 2022 & Beyond report.
Our partner brand DHUWA coffee named as a trend setter.
In case you missed the The Australian Institute of Food Science and Technology - AIFST webinar featuring Grant Davidson presenting The Future of FMCG: 7 Consumer Drivers for 2022 & Beyond report.
The Davidson branding report speaks with the consumersā voice, their lives and the part that FMCG brand plays in them.
7 Consumer Drivers for 2022 & Beyond
1. You have to fit into my life - ācos itās stressful enough already
2. Iām not like everyone else - so forget mass marketing
3. I am going to be healthy - help me or lose me
4. You need to keep it simple - ācos thatās the essence of healthy food
7. You have to do better - Share my values and share my life
2. Iām not like everyone else - so forget mass marketing
3. I am going to be healthy - help me or lose me
4. You need to keep it simple - ācos thatās the essence of healthy food
5. I love a lilā variety -Ā I want to spend my budget on new tastes and ingredients
6. My impact matters - I can eat and make a better world
Shoppers will soon demand that all FMCG brands demonstrate how they are making the world a better place.
This trend shines a light on our partner brand DHUWA Coffee
Make the change to your morning and shop DHUWA at Woolworths Supermarkets.Ā
