DHUWA Co Founders (L-R) Peter Patisteas, Chris Togias, Shawn Andrews and Adam Williams.
DHUWA Coffee now at Woolworths
Griffiths Bros is proud to announce DHUWA Coffee’s major retail debut. DHUWA (pronounced dee:wah and meaning to feel alive in Bidjara language) is now stocked in 950 Woolworths stores nationally.
DHUWA is Indigenous-owned, -managed, and -controlled in partnership with Griffiths Bros Coffee Roasters. Proud Mununjali Palawa man and DHUWA Co-founder Shawn Andrews explains that “it makes sense to pair the oldest culture in the world with Australia’s oldest coffee roaster to deliver premium coffee with a conscience to home baristas.”Griffiths Bros’ Managing Director Peter Patisteas is thrilled DHUWA chose them to help bring the product to life. “We know from our 140-year provenance that coffee is synonymous with conversation and community. The partnership with DHUWA is a way for us to continue this by helping start conversations between Indigenous and non-Indigenous Australians.”
DHUWA began in February 2021 during a meeting between grocery giant Woolworths, Indigenous entrepreneur Shawn Andrews and Griffiths Bros. Fourteen short weeks later and DHUWA coffee was available in selected Woolworths stores.
DHUWA launched in May into Woolworths, Australia’s biggest retailer, selling on what could be argued as the most competitive supermarket shelf.
In five short yet massive months we’ve seen DHUWA a modern Indigenous coffee brand become the choice of morning brews in homes across the country with solid performance against international coffee giants.
Now nationally ranged shop DHUWA coffee blends at your local Woolworths store.
DHUWA plans to train and employ Indigenous people, while five per cent of every DHUWA Coffee sold in Woolworths will go to charity partner Dreaming Futures. The not-for-profit supports Aboriginal and Torres Strait Islander children in out-of-home care.
Find out more about the DHUWA success story, visit dhuwacoffee.com.au.