...but she could buy a great cup of coffee.
Griffiths Bros. Coffee Roasters, your coffee fix since 1879.
Coffee is everybody’s non-negotiable, it’s got to be good and it’s got to be easy and we've been making it effortless to buy a great cup of coffee for over 140 years!
For decades we’ve proudly fuelled Australia’s love affair with coffee and in this our anniversary year the team reflected upon on our iconic name and cultural heritage as one of the Australia's oldest brands.
Working on how to best bring our legacy to light and celebrate our provenance, it's with great excitement that we launch the ad campaign 'Best of Times'.
A tongue in cheek campaign, this initiative has been developed in partnership with creative powerhouse The Reactor Group and will be launched across social and PR channels. The objective, to leave the cups of cafe owners and coffee drinkers brimming with positive vibes!
Playful creative, the static and animated digital ad executions are designed by pairing cheeky headlines with nostalgic images of people drinking a Griffiths Bros. takeaway coffee.
A national treasure, our story is also yours!